San Francisco, Bay Area Chapter

North Bay Recovery. The Long Road Home, Part 2

New Year’s Greetings friends!

It’s been over two months since wildfires raged through the North Bay, devastating homes and families. Since then, there have been many positive steps forward in rebuilding and supporting our neighbors.  Of course, there’s still a lot of work ahead for the North Bay community.

Here at the Conscious Capitalism Bay Area chapter, we want you to know that we are still here for you. It is so important to us that our brothers and sisters up North have support from their entire community. With that in mind, we’ve compiled a list of ways that we can all support those affected by the Wine Country Fires – and all those impacted by the wildfires raging across California.

Updates: Organizations That Have Made a Difference

Many organizations were formed or refocused their efforts to support those who continue to be in need. We’ve highlighted some below, and plan to continue sharing more.

Sonoma County Rises: This organization and support group was created by concerned community Sonoma County members after the fires to collect information about the causes their fellow residents cared about, and provide resources. Anyone can go on the website and provide their thoughts regarding a variety of topics – from environmental issues to social justice. Each topic is also accompanied by extensive resources for locals.

Rebuilding Homes and Creating Safety for Sonoma Immigrants: Officials in Sonoma County, the region most devastated by the fires, have put together a Spanish-language community forum to address the concerns of the Latino community — the first of its kind in the county. Community leaders have stepped forward to assist non-English speakers and undocumented residents.

Napa and Sonoma County Fire Fighters: We all sincerely express our gratitude for the difficult and often thankless work that the Bay Area firefighters did during the time of the wildfires and the weeks after. These men and women are now down South helping to contain the fires in Ventura and Los Angeles. Our thanks goes out to them for their continuous work in service to our communities.

Beyond the Ashes. How Business Owners Can Assist in Rebuilding Sonoma County.  Our very own Brandon Trammell works in Santa Rosa, and his daughter’s school burned in the fires. As a CCBA board member, he is bringing the business community together to work with two awesome coaches:  Linda Basso and Kate Pintor to deal with the traumatic emotional aftermath of the fires.

What’s Next: How You Can Help

There is still a lot of work to be done to help rebuild neighborhoods in Northern California.

  1. Here are a few ways you can help this holiday season and beyond.
  2. Ways to support this Winter: This is a list of ways that Napa Valley residents, and all those in the Bay Area can share the love this Winter season. The ways to give back range from supporting a family in need, to donating coats and other Winter items. These ideas and donations don’t have to stop after the holidays. We’ll keep you posted on other events and organizations that you can give clothing and much-needed household items to.
  3. Give money: There are many GoFundMe donation pages that have been created, both in the wake of the Northern and Southern California fires this Fall. There are many families and organizations that still need financial support. Here is a link to the Northern California Fires Fundraiser, along with the Ventura Fire Fundraising as of this past week’s devastation. Our Conscious Capitalism chapter just hosted a holiday party and fundraiser. We raised $3000 for Undocufund at our annual holiday party and had a great time doing it!

Building Resilience by Being Prepared

No one knows what the future holds. We encourage everyone in our community to be prepared – now more than ever – for large scale emergencies. Volunteer to work with the Red Cross. Learn how to be part of a Community Emergency Response Team. And for each and every one of you, devote some time to preparing for evacuation, whether from a wildfire, earthquake, or unexpected catastrophic event.

Here is an excellent document on what you need to have ready to go at a moment’s notice. It was prepared, designed and written by Judy Baker, founder of BrandVines, a North Bay marketing consultancy.

We know that the road to recovery will be long and difficult. Just remember that we are all in this together. If you have any other resources, ideas, stories, or services to offer, please don’t hesitate to share them with us by contacting us at

Researched and written by Katina Mountanos and Leslie Lawton.

Happy Holidays from all of us at CCBA


The Long Road Home, Part 1.


It is with heavy hearts that we write today about our brothers and sisters who have been affected by the Wine Country Fires. We want you to know, on behalf of the entire Bay Area chapter of Conscious Capitalism, we are here to support you over the long-term. Although the fires may be out of the current news cycle, the damage is just beginning to get unearthed. But, if we know our fellow Bay Area natives, we are positive that our hopefulness, resilience and strength will shine through – and this Conscious Capitalism chapter will be here to help.

Supporting those who are suffering. While some of our community members may be suffering from the damages of the fires, others are asking what they could do to give back to their communities. As you may know, the heart of our work at Conscious Capitalism is support, education, and inspiring community. Therefore, this blog post is the first in a series that will share opportunities for us to get involved. We are here to  help improve the hearts and minds of those affected by the Wine Country Fires.

In this post, we will share some initial ways that we believe our community could make a difference. But, we are also open to hearing from you: What do you need? What other opportunities have you heard about? We want you to be our eyes and ears on the ground. Please don’t hesitate to reach out with suggestions or thoughts to

For those impacted by the fires

Mental Health & Mindfulness

During a disaster, it is often difficult to remember the importance of our mental health among the other issues we are dealing with. Our friends at the HeartMath Institute have put together some free resources to help ease the emotional pain and to support resilience during this stressful time.

Other resources

We have collected a variety of other resources available to those who have been impacted by the Wine Country Fires, and included them below. Please feel free to forward these to anyone in your network in need.

  • Sonoma County fire recovery resources for businesses affected by the fires
  • Sonoma County frequently asked questions, important numbers and immediate resources
  • A Facebook Group for the Tubbs Fires in Sonoma County with up-to-date information and resources
  • A Facebook Group for the Tubbs Fires in Lake Sonoma/Mendo with housing information, lost-and-found pets, and other helpful links
  •  Petaluma People Services Center has launched a massive effort to connect those who wish to offer space in their home, or a home they don’t occupy, to those in need of a place to live while they rebuild or find a long term solution.  
  • Also, our very own Brandon Trammel is making some space available at his office in Santa Rosa for those who need a private setting to conduct personal/business affairs. Contact Brandon, if you have a need, via email at for more information.

For those seeking to help

Many people within our community are looking for ways to help those affected by the Wine County Fires. We have compiled a list of ideas, and important resources that could aid in your efforts.

Volunteer with the American Red Cross

One of our board members, Frank Connolly, is a highly-trained American Red Cross disaster relief specialist. He recommends that the most direct, efficient and effective way to support those impacted by disasters is to volunteer with the Red Cross. Click on the following link, and look for the “local volunteering” option for more details on how to volunteer in and around the North Bay.

The American Red Cross can also struggle to get sufficient mental health volunteers to disaster response sites.  If there are individuals within our network who are motivated to bring mindfulness tools tailored to the disaster recovery experience, there’s a great need for a solution. Please email us at:, and we will add your services to our next blog post.

Other ideas & resources

We are all on this long road home together. We are looking forward to hearing your thoughts and suggestions below about what more we can do to help.

This blog post was written by Katina Mountanos. She is passionate about making our world a better place by enabling people and organizations to reach their fullest potential. She has worked in both the corporate and nonprofit worlds at the intersection of creating strategic partnerships for good – most recently at a family foundation in New York City. She is also the creator of a blog called On Adulting, which inspires people to navigate adulthood in a mindful and happy way. Her writing on the topics of wellness and personal development has been featured in outlets such as Teen Vogue, HuffPo, mindbodygreen, Elite Daily, and Elephant Journal.